Equation for success: Research what’s wrong, not just what’s right!

 Why has Microsoft become so successful throughout the years? Their guide, none other than Bill Gates, believed that a company’s most unhappy customers are its greatest source of learning. We have years of experience in helping entities upright their ships by interviewing and analyzing the issues of unhappy customers. We admire and enjoy working with companies that have the courage to roll up their sleeves and want to work at what’s wrong, not just with what’s right, within their organizations.

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market-research Equation for success: Research whats wrong, not just whats right!

This entry was posted on Monday, June 28th, 2010 at 3:01 pm and is filed under Market Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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